CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.
This only fills me with excitement. In the past Apple has consistently blown people away by what they’re doing. Surely, many will be disappointed and the Apple fanboys (and girls) will be broken hearted. (I can’t wait to read some of the other comments on this subject.) However, Apple will compensate for this decline in public presence in some other phenomenal way. Just wait and see.